01
Real pipelines by discipline
A useful pipeline isn't a tool: it's a repeatable process with input, quality control and client-ready output.
Free digital resource · Generative AI
Career guide: Generative AI for creatives
Become the AI profile your market doesn't have yet.
Format
Guide + checklist + roadmap
Plan duration
12 months in 4 phases
Price
Free · no sign-up
02
How to price an AI service
AI is priced by what it saves or unlocks: volume, iteration speed and variants, never by prompt.
03
Critical judgement and responsible use
Critical judgement is the competitive edge: what gets automated, what gets protected and how use is documented for a client.
04
A 12-month roadmap
Months 1-3: two pipelines of your own. Months 4-6: one packaged service. Months 7-9: cases with metrics. Months 10-12: AI leadership within your team.
Diagnosis
What the international market values
Relative weight of each skill in selection processes and in your rate.
Repeatable pipeline95/100
A process, not a tool
Visual judgement82/100
What separates output from work
Savings metrics76/100
A direct selling point
Ethics and client use60/100
Increasingly contractual
Roadmap
Your 12-month plan, phase by phase
Phase 1 · Months 1-3
25% of the planTwo pipelines of your own
- Audit what you already have and discard 70% of it
- Define the professional profile you're aiming for
- Block out 5 fixed hours a week for your own work
Deliverable: A written diagnosis and work plan
Phase 2 · Months 4-6
50% of the planOne packaged service
- Build the centrepiece of your new positioning
- Document your method step by step
- Get feedback from two professionals above your level
Deliverable: One complete, publishable, defensible case
Phase 3 · Months 7-9
75% of the planCases with metrics
- Go to market: contacts, processes or proposals
- Prepare a 3-minute presentation of your work
- Track responses and adjust the message every two weeks
Deliverable: Portfolio and pitch validated outside your circle
Phase 4 · Months 10-12
100% of the planAI leadership within your team
- Raise your rate or level of responsibility
- Select projects aligned with your specialism
- Set a professional goal for the next 12 months
Deliverable: A new position or a newly negotiated rate
Progression
Where you start and where you end up
30%TodayYou execute briefs with your own judgement
52%Month 4Your method is visible and repeatable
76%Month 8You compete in international processes
100%Month 12You lead, choose your clients and charge for value
Checklist
Tick off what you have already sorted
Portfolio and evidence
- Three projects told as cases: problem, decision, result
- One piece that demonstrates your judgement, not just your technique
- A measurable or verifiable result in every case
- All material in English, ready for international review
Positioning
- One sentence explaining who you serve and with what judgement
- A professional profile updated with that same sentence
- A 3-minute presentation recorded and reviewed
- Clarity on why Generative AI and nothing else
International market
- A list of 20 target studios, brands or teams
- Five real contacts started this month
- A rate or salary band defined per project and per month
- Availability and working hours agreed in writing
Training and next step
- A training gap identified in a single sentence
- A realistic weekly calendar compatible with your job
- An instalment payment plan reviewed
- A profile assessment completed to validate the programme
Actions for this week
- Document the pipeline you already use, step by step.
- Package that pipeline as a service with a fixed price.
- Measure how much time you save and turn it into a selling point.